“Twenty Makeup Artists. Nine Themes. Five Days. One Unforgettable Experience.”
Since it’s conception, The Powder Group has come to be known by the makeup industry as a resource that puts forward outstanding artist education, events, publications, and more. One of their annual events is an exclusive, 5 day trip to Provincetown, MA. where a group of 20 makeup artists come together to partake in a unique experience to the beauty industry as a whole.
The tagline on evolution’s logo tells you enough to entice you, enough to know you need to be a part of the experience, but not enough about what happens each day. The vagueness is purposeful. The more open minded you go into evolution, the more you will get out of it in the end. I had the opportunity to not only experience this program once, but twice, and I want to share my experience with those interested in the process.
So I know you are waiting for the big reveal, what goes on in Provincetown and why isn’t its programs contents widely known by now? There are two main reasons that you may not have heard about what happens at evolution, even though dozens of people, ranging from beginning artists to those who are lead artists of top national cosmetic companies, have gone through the evolution program.